Rethinking Economics
The Quest For a New Logo
Round 3
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:804/q:mauto/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/04/RE_logo.jpg)
Welcome to round three!
I focused on two design concepts and tried to elevate them further.
Boxes
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:542/q:mauto/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice7.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:542/q:mauto/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice8.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:542/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice9.png)
I like the leaf sprouting out of the letters, makes a nice visual connection to emphasize the “Rethinking = New and fresh thinking / growing movement”
Double Bubbles
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:383/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice5.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:383/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice4.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:402/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/05/speech2.png)
The idea was to visualize progressive discourse and participation, thus the second speechbubble. I had a ton of slightly different concepts and at last I realized I could create a very stylized human head as well by rotating the second speech bubble.
I included the last one just to show again, what an inversce box shadow might add 😉 Also I still like it’s simplicity, very recognizable.
Leafy Bubbles
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:383/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice3.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:383/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice2.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:383/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice1.png)
![](https://mlzy5tvtte5g.i.optimole.com/cb:047y~64834/w:800/h:383/q:eco/f:best/ig:avif/https://lukasboehm.de/wp-content/uploads/2022/06/slice6.png)
I like the 4th one best. The first one also has it’s perks: The leaf gives the impression of a person talking.